Matt Smith | About

I’m currently working as a freelance artist and creative director.

Art & design have alway been incredibly important to me, personally and professionally. In my prior career as a sponsored pro snowboarder, I learned how to design my own snowboard graphics, promo items, and ads for Transworld, Snowboarder and BLUNT magazines. After my snowboard career, I followed my interest in art and moved to NYC. A few years later I graduated with a design degree from the School of Visual Arts.

Since then, my design work has helped elevate some of today's leading brands, organizations and businesses such as: IBM, VISA, Verizon, ADT, ESPN, US Army, Valvoline, Honeywell, M&Ms, Snickers, Intel, Bank of America, Lowes and more. Over the years I’ve partnered with some legendary agencies like: McCann, MRM, Ogilvy, BBDO, Weiden & Kennedy, VML, Organic, Tribal DDB and others.

One of my greatest strengths is the fear of becoming a one trick pony. So, I work very hard to find innovative ways that engage users while solving a complex design problem. I have extensive experience building campaigns centered around a digital first approach. This work involves website redesigns, identity rebrands, video/animation executions, digital out of home, social media initiatives and large scale complex programatic advertising. Whatever the project entails, I strive to provide something unique, delightful and unexpected.

If you’d like my help a project or just want to chat, please get in touch.